Pakistan, Aug. 13 -- The Punjab Central Business District Development Authority (PCBDDA), also known as Central Business District Punjab (CBD Punjab), has unveiled Pakistan's first and largest 3D anamorphic screen at CBD Vertex, located in Lahore Prime CBD Quaid District, bringing an international-standard digital advertising experience to Pakistan.

Titled "The Big One," the state-of-the-art curved 3D anamorphic screen measures an impressive 122 feet by 70 feet and has been designed to deliver high-impact visual experiences. The screen will display static images, videos and immersive 3D animations, creating a dynamic digital canvas that will replicate the iconic visual appeal of New York's Times Square.

CBD Punjab has introduced The Big...