Pakistan, Oct. 18 -- Federal Minister for Commerce Jam Kamal Khan has welcomed the successful organization of Pakistan's first-ever Rice Festival in Hungary, describing direct engagement with European buyers as an effective way to expand market access, attract new customers and promote Pakistani products internationally.

According to press release received here, the minister acknowledged the work of Pakistan's Ambassador to Hungary, Asif Hussain Memon, Trade and Investment Attache Mr Shehryar Amjad Qaisrani, and the Trade Development Authority of Pakistan (TDAP) in putting the event together. He said that basmati rice is one of Pakistan's most recognised exports, and that growing demand for it in international markets is encouraging for ...