Pakistan, June 25 -- Federal Minister for Commerce Jam Kamal Khan has appreciated the successful holding of Pakistan Rice Festival 2026 in the Netherlands, stating that such international trade events play an important role in promoting Pakistani exports, expanding access to new markets, and projecting a positive image of Pakistan globally.

The Minister commended the efforts of Pakistan's Ambassador to the Netherlands, Syed Haider Shah, Trade and Investment Counsellor Muhammad Shafiq Haider Virk, and the Trade Development Authority of Pakistan (TDAP), said a release issued here Wednesday.

He said that Pakistani basmati rice has become an important symbol of Pakistan around the world, and its growing international demand is encouraging f...