Pakistan, May 16 -- Milan Fashion Week has announced new guidelines encouraging participating brands not to showcase fur products on its runways, marking a partial response to growing pressure from animal rights activists demanding a full ban.

The National Chamber of Italian Fashion, which organises Milan Fashion Week, said brands will be "invited" not to display clothing, accessories or other products made from fur during upcoming shows. However, the policy stops short of making the restriction mandatory, unlike fashion weeks in cities such as London and New York, which have already adopted full fur bans.

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The updated guidelines will come into effect from Septembe...