Pakistan, July 30 -- Meta says users are spending significantly more time on Instagram as the company expands artificial intelligence-powered recommendations across the platform. During the company's second-quarter earnings call, Chief Executive Officer Mark Zuckerberg said global time spent on Instagram recorded double-digit year-over-year growth. He credited the increase to improved AI systems that deliver more personalised content across users' feeds and Reels while giving people greater control over what they see.

Zuckerberg explained that Instagram's recommendation technology now combines faster AI processing with a redesigned recommendation system that learns from users' viewing history. According to him, the updated system surface...