LIV Golf boss sees hope for new sponsors beyond 2026Published on: May 8, 2026 3:33 AM
Pakistan, May 8 -- LIV Golf sees hope in finding new financial sponsors to carry the series beyond this season, when its vast Saudi funding will end, even though chief executive officer Scott O'Neil was short on details in comments Tuesday. Speaking ahead of this week's LIV Golf Virginia event at Trump National Washington, O'Neil said he has spoken with potential investors as he works on a business plan he can pitch to players and sponsors alike.
"I definitely will not be talking through specifics of the plan," O'Neil said. "But it's a playbook that won't surprise too many people once you see it. "It's for next year that we're going to be making some pretty significant, substantive changes."
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