Pakistan, April 23 -- K-Pop may appear with its own version of Coachella. After the news that Korea's "Big 4" labels - HYBE, SM Entertainment, JYP Entertainment and YG Entertainment are collaborating on a massive global K-pop festival called "Fanomenon".

The four companies are expected to hold equal stakes in the joint venture, which aims to celebrate Korean artists. The event intends to showcase Korean pop culture on a scale similar to the iconic American music festival, Coachella.

The name "Fanomenon", meaning "a phenomenon created by fans", was unveiled in 2025 by Park Jin-young, founder of JYP Entertainment and a key figure in the project. The festival could launch in South Korea in 2027, with possible international editions beginni...