Pakistan, Nov. 6 -- The IRL Conference 2026 successfully brought together over 325 delegates from Pakistan's advertising, marketing and media industries, alongside prominent international Out-of-Home (OOH) leaders, for a landmark day of insightful discussions, knowledge exchange and industry collaboration in Karachi. Held at the PC Marquee, Karachi, IRL 2026 was presented by the Pakistan Advertising Association (PAS) in association with the World Out of Home Organization (WOO). Centred around the theme "Be Unskippable in Real Life," the conference explored how brands can create meaningful, memorable and impactful connections with audiences beyond digital platforms.

The conference was formally inaugurated by Mayor of Karachi, Barrister Mu...