Pakistan, Aug. 4 -- Apple's upcoming iPhone 18 Pro models could become significantly more expensive because of rising global memory costs. Analysts expect the new Pro model to start at $1,399, marking one of the biggest price increases in recent years. The projected price would be $300 higher than the iPhone 17 Pro, raising concerns among consumers about the growing cost of premium smartphones.

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The expected increase follows warnings from Apple Chief Executive Tim Cook during the company's latest earnings call. He said memory costs have continued to rise for three straight quarters. Moreover, Cook described the situation as an unprecedented memory pricing crisis. He confirmed ...