Pakistan, Oct. 31 -- Since the proliferation of social media in Pakistan, almost all brands, big or small, do digital marketing. They invest heavily in their marketing campaigns to create an urgent desire among customers to purchase a product. There is no exact figure for digital ad spending in Pakistan, but a rough estimate is 720 million USD. Once we engage with a product for a few seconds, the algorithmic capabilities of digital platforms repeatedly pop-up the same or similar product for us, in a way reinforcing the desire to purchase it. Moreover, the choice of visuals and language makes a product worth exploring. Now, with the presence of AI influencers, there is a substantial increase in the intensity of digital marketing. It is not...