Pakistan, July 21 -- Canva has proposed organising and funding a nationwide design competition to rebrand Pakistan International Airlines (PIA), inviting Pakistanis to help shape the national carrier's new identity under its new ownership. In a LinkedIn post on Monday, Canva General Manager for the Middle East, North Africa, Afghanistan and Pakistan, Ahmed Iqbal, said the company was seeking to connect with PIA's leadership to discuss the proposal.

Iqbal said the initiative would include the redesign of PIA's logo, brand guidelines, aircraft livery and relaunch marketing campaign, describing it as an opportunity to rebuild public trust in the airline.

"Designed by Pakistanis, for Pakistan," he wrote, adding that Canva was prepared to in...