Pakistan, July 28 -- Chinese electric vehicle manufacturer BYD has introduced its new compact electric car, Racco, in Japan, aiming to strengthen its presence in one of the world's most competitive automotive markets. Industry experts believe the affordable model could become an attractive option for budget-conscious buyers while increasing competition for Japan's domestic car manufacturers. The launch reflects BYD's continued global expansion as demand for affordable electric vehicles continues to grow.

BYD Auto Japan Chief Executive Officer Atsuki Tofukuji announced that, after government subsidies, the starting price of the new Racco will be below 2 million yen, or about $12,210. Moreover, the competitive pricing is expected to appeal...