Pakistan, Oct. 2 -- Bradley Cooper will play Duke in a new G.I. Joe movie as Paramount begins a fresh chapter for the franchise. The Oscar-winning actor will star in the film based on Hasbro's popular toy line. Danny McBride will direct and co-write the project with Jeff Fradley and John Carcieri.

The new movie will restart the franchise separately from the previously planned G.I. Joe and Transformers crossover. McBride has teased a story set in Springfield, a seemingly ordinary town secretly controlled by Cobra. The film will follow Duke and other Joes as they face the hidden threat.

Meanwhile, the project marks the first new G.I. Joe movie under the Paramount Skydance regime. The franchise went quiet after 2021's Snake Eyes, which ear...