Pakistan, June 15 -- Saudi Arabia has officially launched the Aseer Summer Season 2026, a large-scale tourism initiative designed to strengthen the kingdom's tourism industry and accelerate economic diversification efforts. The programme was inaugurated by Prince Turki bin Talal bin Abdulaziz and forms part of the broader goals outlined under Saudi Vision 2030 to expand tourism, create jobs and attract international visitors throughout the year.

Officials expect the season to draw more than three million visitors through an extensive schedule featuring 122 events and 100 bookable tourism experiences. In addition, authorities anticipate the initiative will generate around 3,000 seasonal employment opportunities while supporting local busi...