Pakistan, June 15 -- A once-overlooked indigenous mango variety from South Punjab was fast emerging as a premium fruit brand in Pakistan, driven by its distinctive aroma,rich flavor and growing demand among urban consumers. Grower Shahid Hameed Bhutta from Muradabad, Muzaffargarh told media that the Anwar Ratol mango has undergone a significant transformation in market value over the past 15 years.

"Earlier, Anwar Ratol had limited commercial demand and was rarely cultivated on a large scale," he said, adding that the situation has now changed rapidly as farmers increasingly expand its cultivation.

Bhutta noted that dedicated orchards of Anwar Ratol remain rare, with growers traditionally planting only a few trees alongside other mango ...