DAR ES SALAAM, March 26 -- ON Tuesday this week, the government expressed its determination to step up efforts to position Kiswahili as a global commercial language with a strong focus on digital monetisation.

Building its case, the government insisted that Kiswahili should no longer be viewed solely as a means of communication, but as a powerful economic tool capable of generating income and driving development.

It underlined the need for Tanzanians to see Kiswahili as product, not just a language of communication, but a tool for business, innovation and income generation.

Under this initiative, the government says, through content creation in Kiswahili, youth and professionals can earn income just like their counterparts using global...