MWANZA, Oct. 8 -- YAS Tanzania and Mixx by Yas are taking customer support beyond their stores and into major markets across the country, as the companies seek to strengthen customer trust, resolve service disruptions faster and improve retention in an increasingly competitive digital-services market.

The initiative, running until October 9 as part of Customer Service Week, will see support teams visit major markets to address complaints and gather direct feedback from customers, while Yas and Mixx stores will host activities including quizzes and spin-the-wheel games.

Speaking during the launch in Mwanza recently, Yas Director of Customer Experience Mwangaza Matotola said the deployment of teams to markets was intended to bring support...