DAR ES SALAAM, Oct. 21 -- WHEN Kenya hosts the World Athletics Championships in Nairobi in 2029, it will mark a historic moment for African sport and create an opportunity that extends beyond the host country.

After decades of the championships being staged elsewhere, bringing the event to East Africa will place the region before a global audience of athletes, officials, coaches, journalists, sponsors, supporters and business travellers.

For Tanzania, this presents a valuable opportunity to benefit from Kenyas international sporting spotlight without hosting the event itself.

The question is not simply whether Tanzania can attract visitors from Kenya, but whether it can strategically position itself as a complementary destination withi...