DAR ES SALAAM, Oct. 27 -- THE Tanzania Tourist Board (TTB) has launched the CODE +255 - TWENZETU KUTALII campaign to encourage Tanzanians to explore the countrys tourist attractions ahead of the end-of-year holiday season.

The campaign, which will run from October 27, 2026, to January 15, 2027, will involve celebrities, social media influencers and the Tanzania Bus Owners Association (TABOA) in promoting domestic tourism and encouraging more citizens to travel within the country.

Speaking to journalists, TTB Director General Dr Thereza Mugobi said more than 400 buses are expected to feature tourism-related content to reach passengers and raise awareness of attractions available across the country.

She said the campaign would also intro...