DAR ES SALAAM, Aug. 1 -- WHEN Tanzanian musicians fill arenas in Europe, Kenyan agencies create campaigns for multinational brands, and Ugandan promoters stage concerts that attract audiences from across the region, the spotlight naturally falls on the performers.

They are the voices on stage, the faces on screens, and the names audiences remember.

But behind those moments is another story, one of entrepreneurs building the businesses that make them possible.

They are the people organising events, managing talent, creating partnerships, and finding ways to turn creative ideas into opportunities that reach audiences beyond their own borders.

Kampala-based entrepreneur Julius Kyazze belongs to such a new generation of builders.

As foun...