DAR ES SALAAM, May 14 -- In a landmark move that places Tanzanian heritage on the global sporting stage, Safari Lager has officially announced its sponsorship of the 2026 FIFA World Cup, becoming the first beer brand from the nation to secure a partnership with the worlds most prestigious football tournament.

This historic achievement marks the culmination of a forty-year journey for the brand, which has long been a pillar of the local football community through initiatives such as the Safari Cup and its title sponsorship of the Premier League.

To celebrate this milestone, Safari Lager is launching a nationwide campaign titled “Champions Deserve, Mabingwa Wanastahili,” a platform specifically designed to honor the dedication...