DAR ES SALAAM, June 7 -- National Bank of Commerce (NBC) has launched a nationwide campaign, “Tunakuona Mbali,” aimed at expanding financial inclusion and increasing access to banking services for Tanzanians, particularly those living abroad, alongside other key customer segments.

The initiative seeks to strengthen engagement with Tanzanian diaspora communities while also targeting employees, farmers, women, youth, students, retirees, community groups and businesses. It combines financial education programmes with banking products designed to support saving, investment and access to financial services.

Speaking at the launch in Dar es Salaam over the weekend, NBC Head of Marketing David Raymond said the campaign is intended ...