DAR ES SALAAM, March 4 -- TANZANIAS national brand is strengthening local goods competitiveness across domestic, regional and global markets while driving industrial growth and economic diversification.

The programme ‘Made in Tanzania by Tanzania Trade Development Authority unifies Tanzanian products under a national brand to boost market trust, attract international buyers, and drive export growth.

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TanTrade Director General Dr Latifa Khamis said the first phase will register 300 products, focusing on items rather than companies to track the national brands impact on pricing, buyer confidence and market reach. Dr Khamis said product registration began in Au...