DAR ES SALAAM, Sept. 4 -- FAIR Competition Commission (FCC) Acting Director General, Khadija Ngasongwa has called on manufacturers and businesses to embrace new product-authentication technology as part of efforts to protect consumers, legitimate enterprises and locally produced brands from counterfeit goods.

Speaking on Wednesday at a forum on new productsecurity technology, Ms Ngasongwa said increasingly sophisticated counterfeiters required manufacturers and regulators to adopt better ways of detecting fake products before they reached consumers.

She said businesses invest heavily in developing products, building brands and markets, and must protect the investments from illegal copying.

“A businessperson affected by counterfei...