DAR ES SALAAM, June 13 -- Tanzanian football fans are set to enjoy a range of activities ahead of the FIFA World Cup 2026 as excitement builds towards the global football showpiece.

As part of efforts to enhance fan participation, Coca-Cola Tanzania has launched a nationwide campaign aimed at bringing supporters closer to the tournament through various engagements scheduled to run from June 1 to July 18.

The programme will feature activities in retail outlets, entertainment venues, restaurants and digital platforms across the country.

Speaking during the launch, Coca-Cola Tanzania Frontline Marketing Director, Mr Kabula Nshimo, said the initiative seeks to create opportunities for football enthusiasts to engage with the FIFA World Cup ...