DAR ES SALAAM, Sept. 28 -- THE rapid evolution of technology is putting pressure on various sectors of production and business, requiring companies to embrace innovation, improve customer service and maintain product quality to remain competitive in Tanzanias changing market.

Stakeholders has said that the growing adoption of technologies, particularly Artificial Intelligence (AI), is changing how businesses market products, develop solutions and respond to shifting consumer expectations, making technological adaptation increasingly important for companies seeking to remain relevant.

MeTL Group Marketing Director, Fatema Dewji, said over the weekend that businesses that failed to keep pace with technological developments risked falling ...