SriLanka, Sept. 22 -- Sri Lanka Tourism successfully concluded its participation at the 33rd Arabian Travel Market (ATM) 2026, held from September 14 to 17 at the Dubai World Trade Centre, further strengthening Sri Lanka's presence and engagement in the Middle Eastern tourism market.

Held under the theme "Travel 2040: Driving New Frontiers Through Innovation and Technology," ATM 2026 brought together global tourism stakeholders, providing an important platform for destinations, travel professionals and industry partners to explore new opportunities, foster partnerships and shape the future of travel.

Organized by the Sri Lanka Tourism Promotion Bureau (SLTPB), Sri Lanka's participation reflected its continued efforts to expand engagemen...