Sri Lanka, Sept. 17 -- Sri Lanka Tourism has concluded its Australia and New Zealand Roadshow Series in Perth, bringing together more than 85 Australian travel agents and tour operators for a day focused on business-to-business engagement, industry networking and the promotion of Sri Lanka as a preferred holiday destination.

The Perth programme, the final stop of the roadshow series, provided a platform for Sri Lankan tourism representatives and members of the Australian travel trade to strengthen existing industry relationships while exploring new opportunities to increase visitor traffic from Australia and New Zealand.

The programme featured a series of B2B meetings, a press conference and destination presentations highlighting Sri La...