Sri Lanka, June 3 -- Rupee devaluation will have both a positive and challenging impact on Sri Lanka's event management industry increasing affordability for foreign clients, boosting demand, and local revenue. However, it raises costs for imports. Adaptation and strategic responses are essential for competitiveness, Saliya Weerasekara, President Event Management Association (EMA) told Daily News Business participating in an exclusive interview.

He said although geopolitical tensions in the Gulf affect global travel, particularly the MICE sector, leading to cautious corporate spending and event planning shift, resilient destinations like Sri Lanka can capitalize on opportunities by enhancing infrastructure and diversifying markets.

The ...