Sri Lanka, Aug. 20 -- Sri Lanka has launched an interim global digital media and public relations campaign to strengthen its presence in key international tourism markets, beginning with Australia as the first priority destination.Maldives News
Deputy Minister of Tourism Prof. Ruwan Ranasinghe said the initiative marks a major shift from traditional business-to-business promotion towards a broader, consumer-focused global campaign aimed directly at potential travellers. The campaign, launched in Colombo under the theme "Sri Lanka in a New Light - A Strong Voice, a Wider Reach, a Story that Travels Further," is designed to enhance Sri Lanka's visibility in competitive international markets.
Australia was selected as the first focus mark...