Nairobi, April 24 -- Listed marketing services firm WPP Scangroup has dipped further into loss territory in the full year to December 2025, with the company now disclosing plans to cut back operations in Tanzania as part of a turnaround strategy.

WPP Scangroup reported a loss of Sh713.6 million for the period, up from a net loss of Sh506.7 million recorded in the year to December 2024, attributable to a 16 percent decline in revenues.

Revenue drop was attributed to the loss of a material client, which had forced the company to issue a profit warning in December after it parted ways with Airtel Africa, a customer who accounted for nearly a fifth of the firm's annual sales.

The company, which last year did staff restructuring to cut cost...