Nairobi, April 14 -- Rising demand for fortified and locally sourced whole-grain staples is reshaping Kenya's agro-processing sector, as policymakers and industry players respond to persistent micronutrient deficiencies.

Millers are adapting to consumer preferences and regulatory requirements, with increased interest in more nutritious staple foods, creating opportunities for companies that balance nutritional benefits with commercial viability.

Changes in fortification practices and sourcing are also influencing how staple foods are produced and distributed, enabling agro-processors to address nutritional gaps while responding to prevailing market factors.

Founded by Ashford Kamau and Danson Kariuki, Flour Fusion Millers is a Nairobi-...