Uganda, April 16 -- There's a quiet force many of us underestimate when we talk about personal branding and that is not your profile, it's not even your title and its definitely not even your visibility. 

It is your words, what we say and when we say it! One of our musicians, Bebe Cool, once sang a song that put it more effectively when he said "kaba kamwa ko." 

Stronger lugaflow lyrics have never been sang to depict the power of the tongue!  Now, I am not referring to what we say when we carefully prepare for public speeches like interviews or what we calculatedly say in closed spaces like in meetings or boardrooms, but the words we release in passing to friends, co-workers, colleagues - yes, those words we speak in conf...