Sri Lanka, June 30 -- In reputation management, optimism is often overrated. The organisations that navigate crises best are rarely the ones that assume everything will go right. They are the ones that spend time imagining what could go wrong, how it might be interpreted and what questions they may be forced to answer when it does. Last week on our BBC Radio 4 podcast, When It Hits the Fan, David Yelland and I looked at three different stories. Buckingham Palace preparing for an unprecedented disclosure of a sitting Monarch's personal tax arrangements. A marketing crisis in South Korea that exposed what happens when AI does the work humans stop doing. And Elmo, back on the right side of public opinion with a little help from a very well-...