Sri Lanka, June 18 -- Visa announced the launch of 'Click to Pay' in Sri Lanka, marking an important step in advancing secure, seamless, and frictionless digital commerce experience for consumers.

'Click to Pay'massively improves the online payment checkout experience by enabling Consumers to enjoy faster, more secure purchases without any friction, Merchants to improve payment success rates and customer conversions and Issuer-banks to drive higher card usage.

As digital commerce continues to grow in Sri Lanka, consumers and businesses alike are placing greater value on payment experiences that are fast, intuitive, and secure.

However,the important step in online payment experience -guest checkout across websites and apps - often re...