Sri Lanka, June 15 -- The Sri Lanka Tourism Promotion Bureau is gearing up to launch a comprehensive global promotion campaign starting from the end of July.

Speaking to Mirror Business, SLTDA and SLTPB Chairman Buddhika Hewawasam confirmed the impending rollout, which is strategically designed to propel the island nation toward its ambitious target of US$ 8 billion in tourism income by 2030. The upcoming campaigns represent a critical pivot from localised marketing to a synchronised international push, targeting high-yielding markets ahead of the crucial winter travel season.

To facilitate this global endeavour, the tourism authorities have successfully closed bids for multiple high-value international tenders across key source market...