SriLanka, May 9 -- Range Rover has expanded its presence in Sri Lanka's luxury market with the launch of a boutique residency concept in Colombo, as premium automotive brands increasingly move beyond traditional showrooms to create immersive, lifestyle-driven client experiences.

The new Range Rover Boutique Residency, unveiled by Access Motors at ITC Rathnadeepa Colombo One Workplaces, is positioned as a more intimate and personalised retail environment aimed at high-net-worth clientele seeking bespoke ownership experiences rather than conventional vehicle sales interactions.

The space was inaugurated by former All Blacks captain Kieran Reid and British High Commissioner to Sri Lanka Andrew Patrick.

Speaking at the launch, the official...