Sri Lanka, Aug. 13 -- Crescent, the flagship retail brand of Norfolk Foods (Pvt) Ltd., has been recognised with the 2nd Runner-up award for Best Television Commercial at the 31st Sumathi Awards 2026.

The recognition, presented recently at the awards ceremony held at Monarch Imperial, marks an important milestone in Crescent's journey of creating campaigns that connect with consumers through authentic and relatable storytelling.

Featuring a departure from conventional representations of men in the household, the commercial tells the story of a husband who celebrates his wedding anniversary by lovingly preparing a meal for his wife and child. Through this simple yet powerful narrative, the campaign encourages a more inclusive perspective...