Sri Lanka, June 30 -- Sri Lanka is stepping up efforts to attract more visitors from South Korea, with the tourism officials betting that improved air connectivity, visa-free access and growing interest in Buddhist pilgrimage travel could help expand arrivals from one of Asia's high-spending outbound markets.
The Sri Lanka Tourism Promotion Bureau (SLTPB) said a tourism roadshow held in Seoul earlier this month brought together more than 200 travel trade representatives, airline partners, media personnel and religious leaders from Sri Lanka and South Korea, generating fresh business opportunities for the local tourism industry.
Twenty-five Sri Lankan tourism companies participated in business-to-business meetings with Korean travel agenci...