New Delhi, Aug. 16 -- Nearly every Global Capability Center may now have an AI initiative somewhere in the organization, but knowing whether that investment is actually paying off remains considerably harder.

Research from Zinnov and ProHance shows that 92% of GCCs surveyed were either piloting or scaling AI initiatives, while 72% of leaders lacked a structured framework for measuring return on investment. The findings point to a widening gap between AI adoption and the ability to demonstrate measurable business outcomes.

The broader research, titled Navigating AI ROI, was originally released in November 2025 and was based on more than 160 survey responses and over 50 hours of interviews with GCC leaders across industries. ProHance and ...