New Delhi, Sept. 22 -- AI is moving deeper into advertising technology, but deploying more models does not automatically translate into better outcomes. The real work relates to whether AI can improve decisions, reduce effort and operate reliably across complex, data-intensive advertising environments.

In this conversation with CIOL, Krishnakumar Govindarajan, Global Chief Technology Officer at MiQ, discusses where AI is genuinely improving adtech and where expectations run ahead of reality. He also explains how privacy is reshaping platform architecture, why Bengaluru is taking on greater global product and technology ownership, and why engineering discipline and technical discernment are becoming increasingly important for CTOs.

AI is...