New Delhi, Sept. 11 -- As faster fashion delivery becomes easier to replicate, Slikk is putting greater weight on discovery, curation and the shopping experience.

For quick-commerce fashion, speed has been one of the strongest selling points these days. But as more ecommerce platforms bring faster delivery into fashion, the competitive conversation is beginning to move beyond how quickly an order reaches the customer.

Slikk ihas unveiled its new brand identity and redesigned app, positioning itself around how customers discover and shop fashion, while retaining its 60-minute delivery proposition.

The Bengaluru-based fashion platform said the rebrand follows conversations with more than 2,500 customers, through which it studied how shop...