New Delhi, July 21 -- Women remain under-represented in India's app-based mobility workforce, even as many commuters, particularly women, increasingly prefer women drivers for early morning and late-night travel. For mobility platforms, that creates a gap between passenger demand and the availability of women behind the wheel.

Namma Yatri is attempting to address that challenge through a new initiative that encourages more women to view professional driving as a viable career.

The Bengaluru-based mobility platform recently organised a one-day experiential activation that invited women professionals from different industries to step into the role of driver partners. Rather than talking about the profession, the initiative allowed partici...