New Delhi, June 22 -- According to reports, Meta is in discussions to invest in Bengaluru-based Cred at a valuation of around $4 billion. While neither company has officially confirmed the development, the reported talks come at a time when competition across digital payments, consumer finance, and platform ecosystems is intensifying.

India's Unified Payments Interface (UPI) has transformed digital transactions, but market concentration remains significant.

PhonePe and Google Pay continue to account for the majority of UPI transactions, while several other players, including WhatsApp Pay, Cred, and Amazon Pay, remain relatively small participants despite years of investment.

For companies seeking a larger role in financial services, si...