New Delhi, June 5 -- Meta has introduced Creator Assistant on Facebook, an AI-powered tool designed to help creators analyse performance, understand audience behaviour, and generate content ideas directly from their creator dashboard. The company is also expanding AI-powered translation capabilities for Reels as it looks to help creators reach audiences beyond their native language markets.

The announcement highlights a broader trend across social platforms: moving from reporting performance to interpreting it. Traditionally, creators could see which posts performed well, but understanding the reasons behind that performance often remained unclear. Audience behaviour, content timing, format choices, and engagement patterns typically requ...