New Delhi, March 19 -- According to a new report by Meta and Ormax Media, micro-dramas, short, episodic stories designed for smartphones, are rapidly emerging as a new content category. But what stands out isn't just the format. It's how audiences are finding it.

Nearly 89% of viewers discover micro-dramas through social feeds, not search. That single data point signals a deeper transformation: the feed is no longer just for discovery; it is becoming the primary distribution layer for storytelling.

Traditionally, content consumption has been intent-driven. Users searched for shows, browsed platforms, and committed to long-form viewing.Micro-dramas flip that model.Instead of searching, users encounter stories passively while scrolling. T...