New Delhi, Aug. 4 -- Profound has entered the market with a different proposition. Founded by former Swiggy and Zomato leaders Anuj Rathi and Prashant Parashar, the company has raised $1.5 million in seed funding while unveiling an AI-native platform designed around what it calls an "AI Rep" for every professional.

The funding round saw participation from technology founders including Sriharsha Majety, CEO, Swiggy; Nandan Reddy, Co-Founder, Swiggy; Pankaj Chaddah, ex-Zomato; Harshil Mathur, CEO, Razorpay; Kunal Shah, Global Head, WhatsApp; and Bhuvan Gupta, Co-Founder, OfBusiness. Institutional investors Stellaris Venture Partners and 3one4 Capital also participated.

The company said the capital will be used to expand its engineering an...