New Delhi, Sept. 29 -- Flipkart has backed Alive and Keploy, two early-stage startups applying AI to separate markets. Alive is building technology for discovering and distributing lifestyle experiences, while Keploy is using AI to automate parts of software testing.

The financial details of the investments were not disclosed. Beyond capital, the two startups will receive strategic mentorship, operational support, and access to Flipkart's broader ecosystem as they scale.

The investments also expand Flipkart Ventures' exposure to AI-focused startups at a time when the technology is becoming embedded in products ranging from consumer discovery to software development.

Alive operates on the consumer side of the market. The startup uses an...