Adobe Moves AI Agents Into The Marketing Workflow
New Delhi, Aug. 19 -- Adobe has made Adobe Workfront AI Collaborators generally available, bringing AI agents into Workfront as permissioned users that can be assigned tasks alongside people. The shift is less about adding another AI assistant and more about where AI-generated work sits inside the enterprise process.
The basic enterprise problem is straightforward. AI agents can perform specific tasks, but businesses still need to manage access, context, approvals and accountability around the work they produce.
Adobe's approach is to treat an AI agent as a participant in a Workfront workflow. An AI Collaborator can be assigned a task in the same way a human team member would be. Workfront then provides the agent with information associ...
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