Mumbai, May 27 -- The company will launch four dedicated sports channels -Unite8 Sports 1, Unite8 Sports 1 HD in Hindi and Unite8 Sports 2, Unite8 Sports 2 HD in English. Catering to diverse consumer preferences, the channels will offer the best of action across football, kabaddi, cricket, badminton, wrestling, boxing and combat sports amongst others, enabling the company to unlock new avenues of engagement, while nurturing the growth of sports across markets.

The company said that, as part of its strategy to strengthen its sports content portfolio, it is in discussions with Federation Internationale de Football Association (FIFA) to secure broadcasting and streaming rights for the FIFA World Cup 2026 matches in India.

Bavesh Janavlekar...